Welcome to Good Assumptions, where marketing education meets real-world insights. We’re here to make sense of the strategies behind iconic campaigns and the psychology that drives consumer choices. Whether you’re just starting out, leveling up your skills, or refining your expertise, our goal is to make marketing approachable, insightful, and relevant.

At Good Assumptions, we break down complex ideas into clear, practical steps, sharing real-world examples and frameworks that connect the dots between theory and action. Think of us as your friendly, knowledgeable guide.n. Our motto? ‘Be curious, nothing is static in the world of marketing.’

Join us as we explore the strategies that shape the world’s most influential brands. With Good Assumptions, you’re not just learning—you’re part of a community that values curiosity, authenticity, and growth, one story at a time.